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BNP PARIBAS PERSONAL FINANCE

Client: BNP PARIBAS PERSONAL FINANCE

The online business platform of the Bulgarian branch of BNP Paribas Personal Finance offers personal credit, insurance and other financial programs for the Bulgarian market. The platform offers online application for different types of credit, giving customers the opportunity to find the credit best suited for their needs. The credit calculator is intuitive and its function is based on the credit goal, rather than a specific credit product. Customers can define different options and apply online for the chosen product. The registration tool and account management system give users access to different sections and personal information. The platform also has a proprietary user tracking system, allowing the company to investigate how users behave on the platform, which functionalities represent bottlenecks for them and whether/how this affects the number of online applications. The responsive design of the platform allows users with different devices and resolutions to use it quickly and intuitively.

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