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Bathrooms in the Centuries

Client: Vidima - Ideal Standard

Main objectives of the internet marketing campaign are to promote the yearly competition Bathroom of the Year 2007, to attract traffic to the event website banianagodinata.com and to invite participants to apply. Greeting e-cards picturing in comic style 10 historical facts on bathing habits, rituals and culture can be personalised and sent t ofriends. The idea is to show the bathrooms during the centuries and to ask: which will be the bathroom of 2007 and thus to promote the event. The website also invites participants in the contest to apply online.
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