Banking website, oriented towards attracting customers with its look inspiring safety and ease. The design concept of ICYGEN with the girl arranging life necessities easy as in kid’s game was reproduced into other advertizing products of the bank. Flexible distribution of the information by clients’ segments and by the portfolio of bank products allows the visitors to find quickly what they are looking for. The information architecture focuses on quick access to key products guiding the customer’s choice. Among the user’s instruments on the website are credit calculator, currency information, bank terms, etc.
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