Grab the Eskimo Icecreams Game
Goal of the internet marketing campaign was to promote the Eskimo ice creams following the TV commercial creative by creating a game. The game consists of 10 pictures from the TV commercial, in which a total of 30 ice-creams are hidden. The objective is to "grab" (click on) all the Eskmos. The frames are quickly changing to be more challenging for the player. Multilevel was developed so the users to gain additional points for registered friends. To compete for the awards - 10 bicycles, the users had to be in the first 500 registered players with highest score.