Alcohol is a Bad Driver
The site was developed to support Kamenitza's national campaign "Alcohol is a Bad Driver". The idea was to create an informative, not scary design about the hazards of 'drink and drive' behavior and to attract the public attention to the negative impact of alcohol on drivers and their perceptions on the road. The site is equipped with an online calculator for the maximum allowable level of alcohol in the blood, as well as valuable professional advice and information about the promotional brand Kamenitza 0%.
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