Create Your Calendar
Goal of the internet marketing campaign was to bring customers to Konica Minolta office centers for demonstration of Magicolor printer quality color printing. Target is small and medium businesses, corporate clients and potential buyers. Creative interactive solution includes online tool attracting users to register and create their own 2008 calendar, which will be printed for free if you visit a Konica Minolta office. The calendar templates to choose from are three: 12 covers of "popular magazines" (imitations of actual magazines), My-new-year-resolutions calendar and Fairy-tales-characters calendar. Users were able to upload their photos in the templates, generate their calendars in PDF and send them for print.