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Visit My Bathroom

Client: Vidima - Ideal Standard

Main objective of the internet marketing campaign was to attract attention to the annual competition Bathroom of the year 2009 organized by Ideal Standard. Additional goals were to gather participants’ applications and votes through entertainment, as well as to create emotional and personal experience related to the products of the company. The creative concept was to develop a game where users can select their own virtual bathroom and to invite friends to visit it. Visitors could leave a message to the user in a form of kiss on the bathroom’s mirror on a bubble of soap. The aim for each user was to gather as much bubbles and kisses as possible. Each bathroom had a unique URL so it was possible to be circulated via e-mail, messenger or to be shared in social media such as Facebook, Twitter, Delicious.com. In such way the users could get multiple visits from friends. All the bathrooms were images of Ideal Standard interiors.
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