Which Exceptional Automobile is That?
Main objective of the internet marketing campaign was to announce the launch of the New Laguna and to put an accent on its advantages. Another task was promotion and traffic to the newly designed website of Laguna. Target audience - male, 30+. The creative interactive solution is a teaser test "" Which Exceptional Automobile is That?"". After answering 5 question about the car, the participant may register with their guesses for the brand and the car model in order to win prizes. The questions were outlining the advantages of the model, compared to its class. After registration, a redirection to the New Laguna website shows the right answer.