Love Poems From the Sachi Masters
Goal of the campaign is to supplement the "flirt" idea from the TV commercial, which tells the love story of a hot-dog machine (Marry) and a kitchen hot-dish mitten (Sachi). The promoted product are Sachi sausages, mainly used for hot-dogs. The mechanism exploited is a love poems generator, which builds poems around 4 words, filled-in by the user. To make the poems meaningful, users have to answer simple questions like "Write a word answering to WHERE". The poems are always unique as over 90 poetic pieces are rambled and used randomly into 4-pieces poems. The generator creates a card with the poem which can be sent to the love object.